Tuesday, March 8, 2011

vintage style parade..

Same as how trends have changed throughout the years, the shows that present them have evolved as well. Fashion shows today are such a bigger spectacle than they were in the past. The lights, the music, the models, the venue, and the rest of the planning adds up. According to New York Magazine, the 2009 Victoria's Secret fashion show cost $10 million to produce. It's a big investment to put into 15 minutes of bliss, but in the end it's totally worth it.

Yet things weren't always this way. Fashion shows, or 'fashion parades', were not quite as big of an event as they are today, but fashion was still very much appreciated and admired. Here are some lovely vintage videos of fashion shows from the past:

 1956 Fashion Parade
"Leather.. to fill a feminine wish for something new and different"

Mid 1950's Eveningwear Fashion Show
"That little thing? Oh it's nearly a sable jacket.."

Qui ĂȘtes-vous, Polly Maggoo? (1960's Avantgarde Fashion Show)

That last one is my favorite.. It's the opening scene from the film, Qui ĂȘtes-vous, Polly Maggoo? which is a documentary about a Brooklyn-born fashion model who lived in Paris in the 1960's. This scene features a fashion show where all of the unique looks are made of large pieces of sheet metal. Very unusual, but very interesting to see. Lady Gaga would've fit in perfect with it..

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